This is an essay on what it would mean to create a university press that operates at Web scale. It speculates about what such an endeavor would look like and probes some aspects of the financial model.
Information tailored to the user requires identity services that are useful and trusted. Will Google+ create a new baseline standard? Whither ORCID? Why can one succeed while one might be doomed? And what might the world look like for scientists when these opportunities are captured?
Social media continue to evolve, with Google Plus being the most recent conspicuous entry. Scholarly publishers may find these new platforms can be useful in evolving new forms of communications.