An Archaeology of Discovery

How valuable is the brand? It depends on the ecosystem or publishing epoch. Brands were the hallmark of the print era, but with the advent of new publishing paradigms, brands now compete with other useful means to identify materials.

The Personality of a Publisher

While we tend to think of publishing as an attempt to make objectively true comments about the quality of research, in fact publishing is driven by personality. Services that try to eliminate such personality are likely to see personality reassert itself in other ways.