Winning Strategies for Journal Publishers

Although we in scholarly publishing typically focus on the problems we face, there is a small group of highly successful journal publishers. These publishers fall into three broad categories. To a great extent, these publishers are resistant to challenge.

Libraries and Consortia in the Context of a Publisher’s Strategy

Professional societies are facing growing resistance to place their publications in libraries. This results in these societies seeking arrangements with the largest commercial publishers, whose sway with libraries and especially library consortia is significant. Libraries have demonstrated a clear preference to work with the larger publishers over the smaller ones. This leads to increasing concentration and market power in the academic publishing industry.

The Gatekeeper  Strategy in the Library Market

EBSCO is now, through the acquisition of YBP, the largest vendor to academic libraries of both serials and books. This is the beginning of a gatekeeper strategy, which will put EBSCO in a position to mediate a large proportion of the arrangements between publishers and libraries.