Filter, Not Funnel: What Zero-click Means for Brand and Engagement
The threat of zero-click search makes organizational brand more important than ever and presents a huge opportunity.
Guest Post — Love, Death & Robots: Scholarly Edition
Today’s guest post proposes a method for identifying, measuring, and managing robotic usage of scholarly content.
Zero-Click Readership: Are AI Overviews Changing the Way We Discover Research
Today’s post asks: If research is increasingly accessed through AI-generated summaries rather than via primary sources, then what does it mean to “engage with research” at all?
Responding to the Threat of Zero-Click Search and AI Summaries: How Do We Tame The Crocodile?
AI-driven zero-click search is widening the gap between visibility and usage, threatening publisher revenue, research integrity, and trust. How should we respond?