Marketing, Sociology

Great, Great, Great, Incredible, Gorgeous — Apple Polishing at Apple

Posted by ⋅ Sep 19, 2009 ⋅ 2 Comments
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Steve Jobs and crew are caught indulging in superlative redundancy and excess in this charming video compilation from their most recent announcements:

Great, incredible, great, great.

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About Kent Anderson

I am the CEO/Publisher of the Journal of Bone & Joint Surgery, Inc. Prior to this, I was an executive at the New England Journal of Medicine. I also was Director of Medical Journals at the American Academy of Pediatrics.

Discussion

2 Responses to “Great, Great, Great, Incredible, Gorgeous — Apple Polishing at Apple”

  1. Remember, it’s not a lie if you actually believe what you’re saying. Great article here on the importance of enthusiasm in any product. And quoting the commencement speech Jobs gave at Stanford in 2005:

    “I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

    Posted by David Crotty | Sep 20, 2009, 9:29 am
    Reply to this comment

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