Steve Jobs and crew are caught indulging in superlative redundancy and excess in this charming video compilation from their most recent announcements:

Great, incredible, great, great.

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Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.

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2 Thoughts on "Great, Great, Great, Incredible, Gorgeous — Apple Polishing at Apple"

Remember, it’s not a lie if you actually believe what you’re saying. Great article here on the importance of enthusiasm in any product. And quoting the commencement speech Jobs gave at Stanford in 2005:

“I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

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