Collen Scollans looks at effective marketing strategies during disruptive times.
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Research Outreach is a young company that helps researchers make their work more easily intelligible to a lay audience. Editorial Director Emma Feloy answers some questions about how their service works.
Recognizing the importance of community engagement, but also some of the challenges facing traditional forms of engagement and incumbent facilitators, several chefs reflect on how one facilitates a community amidst today’s crisis.
Our Chefs reflect on considerations for marketing and marketers amid the pandemic.
Typography is storytelling, and can be used to reveal truths or create myths. Learn more on how this works from Sarah Hyndman.
A guest post from Rachel Maund, Director of Marketability, provides an update about publishing, open access and book trade events in Mexico and Latin America.
Could scholarly publishers’ skills and capacity be re-positioned to serve researchers at earlier stages in the research process, “upstream” of publication? Charlie Rapple shares findings from a survey of the communications needs of almost 10,000 researchers.
Roy Kaufman of Copyright Clearance Center lays out an argument for a more robust and expansive use of licenses by rightsholders, especially in light of recent developments in the EU.
A brief review of studies linking social media and article-level performance.
Libraries provide vital digital services to their host institutions. If these services carry clear library identity branding, it strengthens the library’s position in the university and enables it to secure the budget and political capital necessary to do its work.
What do we mean by “branding”? Ten quick tips.
Today’s post features an interview of Elsevier’s chairman Youngsuk (“YS”) Chi, conducted by ITHAKA president Kevin Guthrie during the opening session of ITHAKA’s Next Wave conference. It features discussion and perspective not only about Elsevier itself and its strategic direction, but also about broader changes in scholarly communication and approaches to organizational leadership.
An interview with Marshall Poe, editor-in-chief of the New Books Network, a rapidly growing platform for podcasts about scholarly works.