Organizations are having to shift in person events to virtual for the foreseeable future. In this post, author Colleen Scollans discusses the steps we can take to make virtual events a marketers dream.
What have academic book publishers been for? And what might they be for, in the future? Part 2
What have academic book publishers been for? And what might they be for, in the future?
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
Collen Scollans looks at effective marketing strategies during disruptive times.
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Research Outreach is a young company that helps researchers make their work more easily intelligible to a lay audience. Editorial Director Emma Feloy answers some questions about how their service works.
Recognizing the importance of community engagement, but also some of the challenges facing traditional forms of engagement and incumbent facilitators, several chefs reflect on how one facilitates a community amidst today’s crisis.
Our Chefs reflect on considerations for marketing and marketers amid the pandemic.
Typography is storytelling, and can be used to reveal truths or create myths. Learn more on how this works from Sarah Hyndman.
A guest post from Rachel Maund, Director of Marketability, provides an update about publishing, open access and book trade events in Mexico and Latin America.
Could scholarly publishers’ skills and capacity be re-positioned to serve researchers at earlier stages in the research process, “upstream” of publication? Charlie Rapple shares findings from a survey of the communications needs of almost 10,000 researchers.
Roy Kaufman of Copyright Clearance Center lays out an argument for a more robust and expansive use of licenses by rightsholders, especially in light of recent developments in the EU.