The Scholarly Kitchen

What’s Hot and Cooking In Scholarly Publishing

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Archives: Marketing

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10 Trends I Observed Interviewing 10 Publishing Executives About the Future of Academic Books

As co-host of the Scholarly Communication Podcast, I’ve spent the last six months speaking with university press publishers and small to mid-size commercial book publishers. Here’s what I’ve learned.

  • By Avi Staiman
  • May 23, 2023
  • 6 Comments

Is the Essence of a Journal Portable?

When a journal’s entire editorial board is replaced, is it still the same journal? And if that board starts another journal on the same topic, is it a new one or a continuation of the old one? Discuss.

  • By Rick Anderson
  • May 8, 2023
  • 19 Comments

Intended Audience and Actual Distribution: A Growing Mismatch?

Researchers write articles for a primary audience of peers. Open access has expanded the actual distribution. What to do about the growing mismatch?

  • By Roger C. Schonfeld, Dylan Ruediger
  • May 3, 2023
  • 15 Comments

SSP and Scholarly Kitchen Swag — Support the SSP Generations Fund!

Check out our stylish new line of SSP and Scholarly Kitchen merchandise and support the SSP’s Generations Fund in the process!

  • By David Crotty
  • Jan 27, 2023
  • 1 Comment

Guest Post — The Time Has Come to Start Swimming Upstream: How Meaningful Engagement with Authors Early in the Research Process Can Yield Significant Benefits to Publishers

Avi Staiman discusses how meaningful engagement with authors early in the research process can yield significant benefits to publishers and journals.

  • By Avi Staiman
  • Dec 7, 2022
  • 7 Comments

Guest Post – Wikipedia’s Citations Are Influencing Scholars and Publishers

Rachel Helps, the Wikipedian-in-residence at the BYU libraries discusses the intersection of scholarly journals and Wikipedia.

  • By Rachel Helps
  • Nov 1, 2022
  • 15 Comments

Guest Post — Missing Revenue in the Global Flip: Getting the Open Access Math Right

A flip to open access requires a holistic view of a journal’s incoming revenue. Are there important contributions to revenue that disappear with open access, and how can those funds be replaced?

  • By Roy Kaufman
  • Sep 28, 2022
  • 5 Comments

SSP’s Early Career Development Podcast Episode 11: Industry Primer– Marketing in the Scholarly Publishing Landscape

This episode of SSP’s Early Career Development Podcast serves as a primer on the marketing role within scholarly publishing- what marketing professionals do, how they amplify the customer voice through products and services, and the various contexts and conversations this work can happen within.

  • By Meredith Adinolfi, Sara Grimme
  • Sep 9, 2022
  • 0 Comments

Design Matters: Why Are Company Logos Simplifying?

A look at recent trends in brand logo design, and why things are becoming simpler.

  • By David Crotty
  • Aug 19, 2022
  • 0 Comments

Revisiting — Return of the Big Brands: How Legacy Publishers Will Coopt Open Access

Revisiting a 2015 post that predicted the dominance of the cascade model of journal portfolio publishing and the increased dominance of the larger existing publishers in an open access market.

  • By Joseph Esposito
  • Jun 29, 2022
  • 0 Comments

Guest Post — Striking the Right Chord with Millennial and GenZ Researchers

To what extent are scholarly publishers and societies actively engaging with early career researchers? Findings from a white paper, and polls at the SSP annual meeting, are shared.

  • By Nikesh Gosalia
  • Jun 23, 2022
  • 0 Comments

Marketing to the New Generation of Academic Influencers: Mobile First, SEO, Values-led Content and Initiatives

How can publishers ensure that our content and services are found and used by the growing number of Millennials and Generation Z researchers in academia?

  • By Charlie Rapple
  • Jun 13, 2022
  • 7 Comments

Reverse Engineering, the Cycle of Culture, and the Dark History of White Bread

The story of white bread’s rise and fall offers a lesson in the circular nature of manufacturing and consumer culture.

  • By David Crotty
  • Jun 10, 2022
  • 2 Comments

Fill in the Blank Leads to More Citations

When a reputable journal refuses to get involved with a questionable paper, science looks less like a self-correcting enterprise and more like a way to amass media attention.

  • By Phil Davis
  • Jun 8, 2022
  • 7 Comments

A Reorganization at Elsevier

Today, Judy Verses starts as Elsevier’s President for Academic and Government, completing CEO Kumsal Bayazit’s market-based leadership structure for platform-driven corporate strategy.

  • By Roger C. Schonfeld
  • May 2, 2022
  • 2 Comments
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Most Recent

  • Open Access and Sales Revenue Can Co-Exist
  • Guest Post – Open Access to University Press Frontlists: A Call to Action
  • Guest Post – SSP Assembles Presidential Task Force to Prioritize Mental Health Awareness and Support Within the Scholarly Communications Ecosystem

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"As we move beyond principle, we face tradeoffs in allocating resources." U Michigan was forced to disconnect from the internet last week, disrupting several key services it provides to the broader research community. What can we learn? via @rschon

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For @scholarlykitchn, @rschon reflects on the importance and limitations of academy-owned shared infrastructure for #ScholarlyCommunication in light of the recent disruption of key services at the University of Michigan.

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The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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