The Scholarly Kitchen

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Archives: Marketing

Rubber Ducking For Research Communication: Why Explaining to Nobody Helps You Explain to Anybody

Explaining research to a rubber duck might sound odd, but it could be the secret to clearer thinking and better communication. This post explores how “rubber ducking” — a technique borrowed from programming — can help researchers explain complex ideas with more clarity, creativity, and confidence.

  • By Charlie Rapple
  • Apr 24, 2025
  • 12 Comments

The Chicken or Egg Problem — Should Publishers Mandate Graphical Abstracts or Let Authors Lead the Way?

If we want to broaden the audience base for research outputs, then authors need to explore more visual formats for readers to consume. The graphical abstract is one such format.

  • By Roohi Ghosh
  • Oct 10, 2024
  • 10 Comments

Marketing and the Origins of Food Names

Where do common food names come from, and how does changing the name of a food reflect marketing and sales?

  • By David Crotty
  • Aug 9, 2024
  • 0 Comments

Guest Post — New Directions Seminar: Reverse Roundtables Kept the Post-Lunch Conversations Going!

What are the new directions in scholarly publishing? Check out the unique “reverse roundtable” discussions at SSP’s New Directions seminar!

  • By Matt Cannon, Heather Staines, Jordan Schilling
  • Jul 23, 2024
  • 0 Comments

Putting Research Publications to Work in Tackling the SDGs — 3 Challenges to Publishers

Research publications contain the answers to some of the world’s most pressing challenges. But to realize that potential, more people need to find, understand and act on them.

  • By Charlie Rapple
  • Jun 10, 2024
  • 9 Comments

Guest Post — Scholarly Social: Findings from the SSP Social Media Survey

Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.

  • By Stephanie Lovegrove Hansen, Anne Stone, Jennifer Regala, Susan Willner, Jacklyn Lord
  • Dec 21, 2023
  • 5 Comments

The Necessity of Book Reviews

Is the scholar-to-scholar exchange found in book reviews still of value to the community? There is concern over their decline.

  • By Jill O'Neill
  • Nov 17, 2023
  • 2 Comments

Ask the Community: How are you using  Social Media in 2023? 

Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”

  • By Stephanie Lovegrove Hansen, Susan Willner, Anne Stone
  • Nov 9, 2023
  • 5 Comments

Can You Really Know Your Customer If You Only See Them One Silo At A Time?

Functional silos lead to customer data silos. Can you get a full view of customer engagement without re-architecting your whole organization?

  • By Ann Michael, Laura Harvey, Andrew Smeall, Dustin Smith
  • Oct 26, 2023
  • 6 Comments

Worth the Time? A Critical Look at the Value of Twitter for Journals

With yet another stumble from Twitter/X, Angela Cochran looks at the numbers and asks whether all the efforts journals have put into building and maintaining journal Twitter accounts have been worth it.

  • By Angela Cochran
  • Oct 19, 2023
  • 5 Comments

Measuring Metadata Impacts on Discoverability: A Conversation at the 2023 AUPresses Meeting

A panel attending the 2023 AUPresses Meeting hosted a conversation about optimizing books metadata and measuring its impact on search experiences in the mainstream web.

  • By Lettie Y. Conrad, Michelle Urberg
  • Oct 3, 2023
  • 1 Comment

10 Trends I Observed Interviewing 10 Publishing Executives About the Future of Academic Books

As co-host of the Scholarly Communication Podcast, I’ve spent the last six months speaking with university press publishers and small to mid-size commercial book publishers. Here’s what I’ve learned.

  • By Avi Staiman
  • May 23, 2023
  • 6 Comments

Is the Essence of a Journal Portable?

When a journal’s entire editorial board is replaced, is it still the same journal? And if that board starts another journal on the same topic, is it a new one or a continuation of the old one? Discuss.

  • By Rick Anderson
  • May 8, 2023
  • 19 Comments

Intended Audience and Actual Distribution: A Growing Mismatch?

Researchers write articles for a primary audience of peers. Open access has expanded the actual distribution. What to do about the growing mismatch?

  • By Roger C. Schonfeld, Dylan Ruediger
  • May 3, 2023
  • 15 Comments

SSP and Scholarly Kitchen Swag — Support the SSP Generations Fund!

Check out our stylish new line of SSP and Scholarly Kitchen merchandise and support the SSP’s Generations Fund in the process!

  • By David Crotty
  • Jan 27, 2023
  • 1 Comment

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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