Why Every Publisher Needs a Library Relations Strategy
Publishers that lack a deliberate library relations strategy are making consequential decisions without important and useful community perspectives.
Filter, Not Funnel: What Zero-click Means for Brand and Engagement
The threat of zero-click search makes organizational brand more important than ever and presents a huge opportunity.
Guest Post — Restoring Trust in Science: What Would Make a Difference?
Today’s guest post asserts that trust won’t be restored by “better messaging” alone, but via better incentives, more disciplined public communication, and really listening to the people who have walked away from us.
Guest Post — Knowledge as Civic Infrastructure: A Conversation with Nadim Sadek
Wendy Queen interviews Nadim Sadek. Nadim is a creative strategist and founder of Shimmr AI, who argues that AI can strengthen human creativity rather than replace it.
So… IS the Essence of a Journal Portable? Checking in on _NeuroImage_ and _Imaging Neuroscience_
How are two competing neuroscience journals faring since the editorial board of one departed to create the other?
Guest Post — Why Science Communication Must be the Next Competitive Edge for Scholarly Publishers
Today’s guest bloggers assert that the future of the scholarly publishing depends on mastering science communication with the same rigor that global consumer brands apply to marketing.
Guest Post — What is The ‘Right’ Way to Make Tea? Why International Marketing Needs a Local Touch
Today’s guest bloggers advocate for marketing strategy using localization, which brings cultural fluency, awareness, and authenticity to our communication with partners around the world.
SEO Still Matters: Building Blocks for the Future of Content Discoverability
As the search and user behavior landscapes undergo dramatic evolutions, marketers and others are left to wonder what SEO means for publishers now.
Guest Post — The Great Pullback: Why Academic Social Media’s Fragmentation Matters
Today’s guest bloggers share insights into the fragmented, tiring, and uncertain digital landscape for academics, and evidence that a shift is underway — with implications for scholarly communication that may be far-reaching.
Guest Post — Six Things Your Marketing Colleagues Wish You Knew
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
Chefs de Cuisine: Perspectives from Publishing’s Top Table — Matthew Kissner
Robert Harington talks to Matt Kissner, CEO of Wiley, in this series of perspectives from some of Publishing’s leaders across the non-profit and for-profit sectors of our industry.
Rubber Ducking For Research Communication: Why Explaining to Nobody Helps You Explain to Anybody
Explaining research to a rubber duck might sound odd, but it could be the secret to clearer thinking and better communication. This post explores how “rubber ducking” — a technique borrowed from programming — can help researchers explain complex ideas with more clarity, creativity, and confidence.
The Chicken or Egg Problem — Should Publishers Mandate Graphical Abstracts or Let Authors Lead the Way?
If we want to broaden the audience base for research outputs, then authors need to explore more visual formats for readers to consume. The graphical abstract is one such format.
Marketing and the Origins of Food Names
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?
Guest Post — New Directions Seminar: Reverse Roundtables Kept the Post-Lunch Conversations Going!
What are the new directions in scholarly publishing? Check out the unique “reverse roundtable” discussions at SSP’s New Directions seminar!