Emerald Publishing’s identity strategy aims to re-conceive their publishing platform as a digital experience that builds emotive connections with users and seamlessly delivers the answers they need.
What have we learned over the course of the COVID pandemic? Our authors revisit earlier posts with updates, now that we have a longer view. First, Karin Wulf revisits her post on selling books in a pandemic.
Organizations are having to shift in person events to virtual for the foreseeable future. In this post, author Colleen Scollans discusses the steps we can take to make virtual events a marketers dream.
What have academic book publishers been for? And what might they be for, in the future? Part 2
What have academic book publishers been for? And what might they be for, in the future?
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
Collen Scollans looks at effective marketing strategies during disruptive times.
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Research Outreach is a young company that helps researchers make their work more easily intelligible to a lay audience. Editorial Director Emma Feloy answers some questions about how their service works.
Recognizing the importance of community engagement, but also some of the challenges facing traditional forms of engagement and incumbent facilitators, several chefs reflect on how one facilitates a community amidst today’s crisis.
Our Chefs reflect on considerations for marketing and marketers amid the pandemic.
Typography is storytelling, and can be used to reveal truths or create myths. Learn more on how this works from Sarah Hyndman.
A guest post from Rachel Maund, Director of Marketability, provides an update about publishing, open access and book trade events in Mexico and Latin America.