A Reorganization at Elsevier
Today, Judy Verses starts as Elsevier’s President for Academic and Government, completing CEO Kumsal Bayazit’s market-based leadership structure for platform-driven corporate strategy.
The Scholarly Book Trailer
If you can’t sneak your book into the library, then maybe a catchy tune can help with your sales.
Unpacking The Altmetric Black Box
Article Attention Scores for papers don’t seem to add up, leading one to question whether Altmetric data are valid, reliable, and reproducible.
Driving Responsibly with Identity Management (Part 2: A Case Study)
Emerald Publishing’s identity strategy aims to re-conceive their publishing platform as a digital experience that builds emotive connections with users and seamlessly delivers the answers they need.
Pandemic Perspectives: Updating Talking About — and Maybe Even Selling — Books in a Pandemic
What have we learned over the course of the COVID pandemic? Our authors revisit earlier posts with updates, now that we have a longer view. First, Karin Wulf revisits her post on selling books in a pandemic.
Guest Post — Making the Most Out of Virtual Events: The Publisher as Vendor
Organizations are having to shift in person events to virtual for the foreseeable future. In this post, author Colleen Scollans discusses the steps we can take to make virtual events a marketers dream.
Guest Post — What are Academic Book Publishers for? Part 2
What have academic book publishers been for? And what might they be for, in the future? Part 2
Guest Post — What are Academic Book Publishers for? Part 1
What have academic book publishers been for? And what might they be for, in the future?
Guest Post — Bringing Diverse Perspectives into Scholarly Marketing and Communications: Calls to Action towards Global Outreach for Global Change Part 2
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
Guest Post — Bringing Diverse Perspectives into Scholarly Marketing and Communications: Calls to Action towards Global Outreach for Global Change Part 1
COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
Guest Post — Marketing in Times of Disruption (and How to Avoid a #marketingfail)
Collen Scollans looks at effective marketing strategies during disruptive times.
Talking About – and Maybe Even Selling – Books in a Pandemic
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
What’s in a Name? The Stories Behind Some Scholarly Publishing Brand Names
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Helping Researchers Communicate Their Findings to the World: An Interview with Emma Feloy of Research Outreach
Research Outreach is a young company that helps researchers make their work more easily intelligible to a lay audience. Editorial Director Emma Feloy answers some questions about how their service works.
Community Engagement Amidst a Crisis
Recognizing the importance of community engagement, but also some of the challenges facing traditional forms of engagement and incumbent facilitators, several chefs reflect on how one facilitates a community amidst today’s crisis.