Guest Post — Six Ways to Close the Attribution Loop in Publishing
Today’s guest bloggers present a 6-part model for explaining spikes in manuscript submissions and better informing future publishing strategies.
Guest Post — Beyond Messaging: The Structural Case for Rebranding Scholarly Publishing
Today’s guest post argues that scholarly publishers’ institutional credibility and alignment are in crisis, and suggests the time for a structural rebrand is now.
From Hub to Hustle: The Scattered Social Landscape in Scholarly Comms
How has the social media landscape in scholarly communications changed, according to data from the recent Pulse Check, past community surveys, and checked real, live marketers?
Social Media in Scholarly Communications — SSP Pulse Check Report
SSP’s latest Pulse Check survey offers a community-wide snapshot of social media in scholarly publishing as it stands today.
Frenemies: A Tale of Scholarly Publishing Marketing
Today’s post reflects on how scholarly publishing professionals balance camaraderie with market competition, and how 3 “frenemies” navigate complex industry dynamics.
Guest Post — Legitimate but Not Loved: What Academic Librarians Think About AI
While it’s true that AI may be viewed as “legitimate,” it’s far from universally loved. Understanding that distinction tells us something important about how the technology may ultimately be adopted — and governed — within academia.
Why Every Publisher Needs a Library Relations Strategy
Publishers that lack a deliberate library relations strategy are making consequential decisions without important and useful community perspectives.
Filter, Not Funnel: What Zero-click Means for Brand and Engagement
The threat of zero-click search makes organizational brand more important than ever and presents a huge opportunity.
Guest Post — Restoring Trust in Science: What Would Make a Difference?
Today’s guest post asserts that trust won’t be restored by “better messaging” alone, but via better incentives, more disciplined public communication, and really listening to the people who have walked away from us.
Guest Post — Knowledge as Civic Infrastructure: A Conversation with Nadim Sadek
Wendy Queen interviews Nadim Sadek. Nadim is a creative strategist and founder of Shimmr AI, who argues that AI can strengthen human creativity rather than replace it.
So… IS the Essence of a Journal Portable? Checking in on _NeuroImage_ and _Imaging Neuroscience_
How are two competing neuroscience journals faring since the editorial board of one departed to create the other?
Guest Post — Why Science Communication Must be the Next Competitive Edge for Scholarly Publishers
Today’s guest bloggers assert that the future of the scholarly publishing depends on mastering science communication with the same rigor that global consumer brands apply to marketing.
Guest Post — What is The ‘Right’ Way to Make Tea? Why International Marketing Needs a Local Touch
Today’s guest bloggers advocate for marketing strategy using localization, which brings cultural fluency, awareness, and authenticity to our communication with partners around the world.
SEO Still Matters: Building Blocks for the Future of Content Discoverability
As the search and user behavior landscapes undergo dramatic evolutions, marketers and others are left to wonder what SEO means for publishers now.
Guest Post — The Great Pullback: Why Academic Social Media’s Fragmentation Matters
Today’s guest bloggers share insights into the fragmented, tiring, and uncertain digital landscape for academics, and evidence that a shift is underway — with implications for scholarly communication that may be far-reaching.