Rachel Helps, the Wikipedian-in-residence at the BYU libraries discusses the intersection of scholarly journals and Wikipedia.
A flip to open access requires a holistic view of a journal’s incoming revenue. Are there important contributions to revenue that disappear with open access, and how can those funds be replaced?
This episode of SSP’s Early Career Development Podcast serves as a primer on the marketing role within scholarly publishing- what marketing professionals do, how they amplify the customer voice through products and services, and the various contexts and conversations this work can happen within.
A look at recent trends in brand logo design, and why things are becoming simpler.
Revisiting a 2015 post that predicted the dominance of the cascade model of journal portfolio publishing and the increased dominance of the larger existing publishers in an open access market.
To what extent are scholarly publishers and societies actively engaging with early career researchers? Findings from a white paper, and polls at the SSP annual meeting, are shared.
How can publishers ensure that our content and services are found and used by the growing number of Millennials and Generation Z researchers in academia?
The story of white bread’s rise and fall offers a lesson in the circular nature of manufacturing and consumer culture.
When a reputable journal refuses to get involved with a questionable paper, science looks less like a self-correcting enterprise and more like a way to amass media attention.
Today, Judy Verses starts as Elsevier’s President for Academic and Government, completing CEO Kumsal Bayazit’s market-based leadership structure for platform-driven corporate strategy.
If you can’t sneak your book into the library, then maybe a catchy tune can help with your sales.
Article Attention Scores for papers don’t seem to add up, leading one to question whether Altmetric data are valid, reliable, and reproducible.
Emerald Publishing’s identity strategy aims to re-conceive their publishing platform as a digital experience that builds emotive connections with users and seamlessly delivers the answers they need.
What have we learned over the course of the COVID pandemic? Our authors revisit earlier posts with updates, now that we have a longer view. First, Karin Wulf revisits her post on selling books in a pandemic.
Organizations are having to shift in person events to virtual for the foreseeable future. In this post, author Colleen Scollans discusses the steps we can take to make virtual events a marketers dream.