Marketing and the Origins of Food Names
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?
What are the new directions in scholarly publishing? Check out the unique “reverse roundtable” discussions at SSP’s New Directions seminar!
Research publications contain the answers to some of the world’s most pressing challenges. But to realize that potential, more people need to find, understand and act on them.
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Is the scholar-to-scholar exchange found in book reviews still of value to the community? There is concern over their decline.
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
Functional silos lead to customer data silos. Can you get a full view of customer engagement without re-architecting your whole organization?
With yet another stumble from Twitter/X, Angela Cochran looks at the numbers and asks whether all the efforts journals have put into building and maintaining journal Twitter accounts have been worth it.
A panel attending the 2023 AUPresses Meeting hosted a conversation about optimizing books metadata and measuring its impact on search experiences in the mainstream web.
As co-host of the Scholarly Communication Podcast, I’ve spent the last six months speaking with university press publishers and small to mid-size commercial book publishers. Here’s what I’ve learned.
When a journal’s entire editorial board is replaced, is it still the same journal? And if that board starts another journal on the same topic, is it a new one or a continuation of the old one? Discuss.
Researchers write articles for a primary audience of peers. Open access has expanded the actual distribution. What to do about the growing mismatch?
Check out our stylish new line of SSP and Scholarly Kitchen merchandise and support the SSP’s Generations Fund in the process!
Avi Staiman discusses how meaningful engagement with authors early in the research process can yield significant benefits to publishers and journals.
Rachel Helps, the Wikipedian-in-residence at the BYU libraries discusses the intersection of scholarly journals and Wikipedia.