So… IS the Essence of a Journal Portable? Checking in on _NeuroImage_ and _Imaging Neuroscience_
How are two competing neuroscience journals faring since the editorial board of one departed to create the other?
Guest Post — Why Science Communication Must be the Next Competitive Edge for Scholarly Publishers
Today’s guest bloggers assert that the future of the scholarly publishing depends on mastering science communication with the same rigor that global consumer brands apply to marketing.
Guest Post — What is The ‘Right’ Way to Make Tea? Why International Marketing Needs a Local Touch
Today’s guest bloggers advocate for marketing strategy using localization, which brings cultural fluency, awareness, and authenticity to our communication with partners around the world.
SEO Still Matters: Building Blocks for the Future of Content Discoverability
As the search and user behavior landscapes undergo dramatic evolutions, marketers and others are left to wonder what SEO means for publishers now.
Guest Post — The Great Pullback: Why Academic Social Media’s Fragmentation Matters
Today’s guest bloggers share insights into the fragmented, tiring, and uncertain digital landscape for academics, and evidence that a shift is underway — with implications for scholarly communication that may be far-reaching.
Guest Post — Six Things Your Marketing Colleagues Wish You Knew
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
Chefs de Cuisine: Perspectives from Publishing’s Top Table — Matthew Kissner
Robert Harington talks to Matt Kissner, CEO of Wiley, in this series of perspectives from some of Publishing’s leaders across the non-profit and for-profit sectors of our industry.
Rubber Ducking For Research Communication: Why Explaining to Nobody Helps You Explain to Anybody
Explaining research to a rubber duck might sound odd, but it could be the secret to clearer thinking and better communication. This post explores how “rubber ducking” — a technique borrowed from programming — can help researchers explain complex ideas with more clarity, creativity, and confidence.
The Chicken or Egg Problem — Should Publishers Mandate Graphical Abstracts or Let Authors Lead the Way?
If we want to broaden the audience base for research outputs, then authors need to explore more visual formats for readers to consume. The graphical abstract is one such format.
Marketing and the Origins of Food Names
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?
Guest Post — New Directions Seminar: Reverse Roundtables Kept the Post-Lunch Conversations Going!
What are the new directions in scholarly publishing? Check out the unique “reverse roundtable” discussions at SSP’s New Directions seminar!
Putting Research Publications to Work in Tackling the SDGs — 3 Challenges to Publishers
Research publications contain the answers to some of the world’s most pressing challenges. But to realize that potential, more people need to find, understand and act on them.
Guest Post — Scholarly Social: Findings from the SSP Social Media Survey
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
The Necessity of Book Reviews
Is the scholar-to-scholar exchange found in book reviews still of value to the community? There is concern over their decline.
Ask the Community: How are you using Social Media in 2023?
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”