Guest Post — Scholarly Social: Findings from the SSP Social Media Survey
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Susan Willner is the Associate Director, Publications for the American Society of Nephrology where she sits at the intersection of technology and marketing leveraging the power of analytics to drive strategic recommendations and direction for the ASN publishing program. Susan joined ASN from HighWire where she managed a large portfolio of society publishers. She has over 20 years of experience with scholarly publishing working as both a publisher and distributor of content for companies such as Westlaw, Thomson Reuters, Dialog, and Disclosure.
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”