Anne Stone is owner of Stone Strategic Marketing Services serving the associations, publishers and organizations in the research ecosystem. She has worked in marketing and publishing for over 20 years at organizations including TBI Communications, Wiley, Blackwell, Pearson, and Constant Contact.
Heading to Boston for the SSP’s annual meeting? Here’s an insiders’ guide to the city.
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
Organizations have been busy sending out opt-in notices and privacy policy updates, but how many will be “compliant”? Anne Stone discusses the consequences for innovation in scientific research, openness initiatives and data transparency.
Researchers say journal article recommendations are useful. Do these publisher platform features influence user behavior? How might they increase discovery and serendipity in the researcher’s workflow? A series of studies provide new evidence of increased reader engagement.