Michelle Urberg is the Head of Data at LibLynx, where she manages COUNTER integrations, analytics reporting, data workflows, and client data needs. She has previously worked for EBSCO Information Services and as a metadata librarian in the ExLibris business unit of Clarivate. Michelle holds a PhD in Music History and an MS in Library and Information Science. She is an active volunteer in SSP, NISO, and ALA. She co-chairs the COUNTER Advisory Committee and is keen on making the world a better place one piece of metadata at a time.