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Archives: Marketing

Guest Post — Making the Most Out of Virtual Events: The Publisher as Vendor

Organizations are having to shift in person events to virtual for the foreseeable future. In this post, author Colleen Scollans discusses the steps we can take to make virtual events a marketers dream.

  • By Colleen Scollans
  • Oct 26, 2020
  • 3 Comments

Guest Post — What are Academic Book Publishers for? Part 2

What have academic book publishers been for? And what might they be for, in the future? Part 2

  • By Richard Fisher
  • Sep 2, 2020
  • 0 Comments

Guest Post — What are Academic Book Publishers for? Part 1

What have academic book publishers been for? And what might they be for, in the future?

  • By Richard Fisher
  • Sep 1, 2020
  • 1 Comment

Guest Post — Bringing Diverse Perspectives into Scholarly Marketing and Communications: Calls to Action towards Global Outreach for Global Change Part 2

COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.

  • By Kasia Repeta, Alejandra Mejia, Siân Harris, Colleen Scollans
  • Jul 10, 2020
  • 0 Comments

Guest Post — Bringing Diverse Perspectives into Scholarly Marketing and Communications: Calls to Action towards Global Outreach for Global Change Part 1 

COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.

  • By Kasia Repeta, Dean Smith, Anne-Marie Green, Basiru Adetomiwa
  • Jul 9, 2020
  • 0 Comments

Guest Post — Marketing in Times of Disruption (and How to Avoid a #marketingfail) 

Collen Scollans looks at effective marketing strategies during disruptive times.

  • By Colleen Scollans
  • Jul 1, 2020
  • 6 Comments

Talking About – and Maybe Even Selling – Books in a Pandemic

With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.

  • By Karin Wulf, Lindsay M. Chervinsky
  • May 14, 2020
  • 0 Comments

What’s in a Name? The Stories Behind Some Scholarly Publishing Brand Names

Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.

  • By Charlie Rapple
  • Apr 16, 2020
  • 19 Comments

Helping Researchers Communicate Their Findings to the World: An Interview with Emma Feloy of Research Outreach

Research Outreach is a young company that helps researchers make their work more easily intelligible to a lay audience. Editorial Director Emma Feloy answers some questions about how their service works.

  • By Rick Anderson
  • Apr 15, 2020
  • 8 Comments

Community Engagement Amidst a Crisis

Recognizing the importance of community engagement, but also some of the challenges facing traditional forms of engagement and incumbent facilitators, several chefs reflect on how one facilitates a community amidst today’s crisis.

  • By Roger C. Schonfeld, Alice Meadows, Robert Harington
  • Mar 31, 2020
  • 3 Comments

Marketing Amidst a Pandemic

Our Chefs reflect on considerations for marketing and marketers amid the pandemic.

  • By Roger C. Schonfeld, Alison Mudditt, Lisa Janicke Hinchliffe, Charlie Rapple, Rick Anderson, David Crotty
  • Mar 30, 2020
  • 7 Comments

Typography Turns Words into Stories with Influence

Typography is storytelling, and can be used to reveal truths or create myths. Learn more on how this works from Sarah Hyndman.

  • By David Crotty
  • Jan 31, 2020
  • 9 Comments

Guest Post — Mexican Publishers Face Significant Challenges, but They’re Uniquely Equipped to Meet Them

A guest post from Rachel Maund, Director of Marketability, provides an update about publishing, open access and book trade events in Mexico and Latin America.

  • By Rachel Maund
  • Jan 29, 2020
  • 2 Comments

Where is the Publication Puck Going? Making Research Available “Upstream” of Publication

Could scholarly publishers’ skills and capacity be re-positioned to serve researchers at earlier stages in the research process, “upstream” of publication? Charlie Rapple shares findings from a survey of the communications needs of almost 10,000 researchers.

  • By Charlie Rapple
  • Aug 21, 2019
  • 0 Comments

Guest Post: How to Win the Internet, Digital Single Market Edition: A Ten Step Program

Roy Kaufman of Copyright Clearance Center lays out an argument for a more robust and expansive use of licenses by rightsholders, especially in light of recent developments in the EU.

  • By Roy Kaufman
  • Jun 10, 2019
  • 0 Comments

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The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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