Guest Post — Marketing in Times of Disruption (and How to Avoid a #marketingfail)
Collen Scollans looks at effective marketing strategies during disruptive times.
Talking About – and Maybe Even Selling – Books in a Pandemic
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
What’s in a Name? The Stories Behind Some Scholarly Publishing Brand Names
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Helping Researchers Communicate Their Findings to the World: An Interview with Emma Feloy of Research Outreach
Research Outreach is a young company that helps researchers make their work more easily intelligible to a lay audience. Editorial Director Emma Feloy answers some questions about how their service works.
Community Engagement Amidst a Crisis
Recognizing the importance of community engagement, but also some of the challenges facing traditional forms of engagement and incumbent facilitators, several chefs reflect on how one facilitates a community amidst today’s crisis.
Marketing Amidst a Pandemic
Our Chefs reflect on considerations for marketing and marketers amid the pandemic.
Typography Turns Words into Stories with Influence
Typography is storytelling, and can be used to reveal truths or create myths. Learn more on how this works from Sarah Hyndman.
Guest Post — Mexican Publishers Face Significant Challenges, but They’re Uniquely Equipped to Meet Them
A guest post from Rachel Maund, Director of Marketability, provides an update about publishing, open access and book trade events in Mexico and Latin America.
Where is the Publication Puck Going? Making Research Available “Upstream” of Publication
Could scholarly publishers’ skills and capacity be re-positioned to serve researchers at earlier stages in the research process, “upstream” of publication? Charlie Rapple shares findings from a survey of the communications needs of almost 10,000 researchers.
Guest Post: How to Win the Internet, Digital Single Market Edition: A Ten Step Program
Roy Kaufman of Copyright Clearance Center lays out an argument for a more robust and expansive use of licenses by rightsholders, especially in light of recent developments in the EU.
Can Twitter, Facebook, and Other Social Media Drive Downloads, Citations?
A brief review of studies linking social media and article-level performance.
Guest Post — The Library is the Brand
Libraries provide vital digital services to their host institutions. If these services carry clear library identity branding, it strengthens the library’s position in the university and enables it to secure the budget and political capital necessary to do its work.
An Introduction to Branding
What do we mean by “branding”? Ten quick tips.
Elsevier Chairman YS Chi: An Interview
Today’s post features an interview of Elsevier’s chairman Youngsuk (“YS”) Chi, conducted by ITHAKA president Kevin Guthrie during the opening session of ITHAKA’s Next Wave conference. It features discussion and perspective not only about Elsevier itself and its strategic direction, but also about broader changes in scholarly communication and approaches to organizational leadership.
Have Content will Travel: Author-Interview Podcasts for Scholarly Books
An interview with Marshall Poe, editor-in-chief of the New Books Network, a rapidly growing platform for podcasts about scholarly works.