Guest Post – Wikipedia’s Citations Are Influencing Scholars and Publishers
Rachel Helps, the Wikipedian-in-residence at the BYU libraries discusses the intersection of scholarly journals and Wikipedia.
Guest Post — Missing Revenue in the Global Flip: Getting the Open Access Math Right
A flip to open access requires a holistic view of a journal’s incoming revenue. Are there important contributions to revenue that disappear with open access, and how can those funds be replaced?
SSP’s Early Career Development Podcast Episode 11: Industry Primer– Marketing in the Scholarly Publishing Landscape
This episode of SSP’s Early Career Development Podcast serves as a primer on the marketing role within scholarly publishing- what marketing professionals do, how they amplify the customer voice through products and services, and the various contexts and conversations this work can happen within.
Design Matters: Why Are Company Logos Simplifying?
A look at recent trends in brand logo design, and why things are becoming simpler.
Revisiting — Return of the Big Brands: How Legacy Publishers Will Coopt Open Access
Revisiting a 2015 post that predicted the dominance of the cascade model of journal portfolio publishing and the increased dominance of the larger existing publishers in an open access market.
Guest Post — Striking the Right Chord with Millennial and GenZ Researchers
To what extent are scholarly publishers and societies actively engaging with early career researchers? Findings from a white paper, and polls at the SSP annual meeting, are shared.
Marketing to the New Generation of Academic Influencers: Mobile First, SEO, Values-led Content and Initiatives
How can publishers ensure that our content and services are found and used by the growing number of Millennials and Generation Z researchers in academia?
Reverse Engineering, the Cycle of Culture, and the Dark History of White Bread
The story of white bread’s rise and fall offers a lesson in the circular nature of manufacturing and consumer culture.
Fill in the Blank Leads to More Citations
When a reputable journal refuses to get involved with a questionable paper, science looks less like a self-correcting enterprise and more like a way to amass media attention.
A Reorganization at Elsevier
Today, Judy Verses starts as Elsevier’s President for Academic and Government, completing CEO Kumsal Bayazit’s market-based leadership structure for platform-driven corporate strategy.
The Scholarly Book Trailer
If you can’t sneak your book into the library, then maybe a catchy tune can help with your sales.
Unpacking The Altmetric Black Box
Article Attention Scores for papers don’t seem to add up, leading one to question whether Altmetric data are valid, reliable, and reproducible.
Driving Responsibly with Identity Management (Part 2: A Case Study)
Emerald Publishing’s identity strategy aims to re-conceive their publishing platform as a digital experience that builds emotive connections with users and seamlessly delivers the answers they need.
Pandemic Perspectives: Updating Talking About — and Maybe Even Selling — Books in a Pandemic
What have we learned over the course of the COVID pandemic? Our authors revisit earlier posts with updates, now that we have a longer view. First, Karin Wulf revisits her post on selling books in a pandemic.
Guest Post — Making the Most Out of Virtual Events: The Publisher as Vendor
Organizations are having to shift in person events to virtual for the foreseeable future. In this post, author Colleen Scollans discusses the steps we can take to make virtual events a marketers dream.