Clicks Over Bricks for HarperCollins’ New Venture

In a blend of savvy commercial sense and forward-thinking strategy, HarperCollins is launching a book division that won’t pay advances to authors, won’t pay “bricks” stores a premium for upfront retail space, and won’t accept returns. Instead, it will focus […]

Target’s Experimental Games Experiment

It’s the weekend, so let’s have some fun. Games are educational, and probably always have been. For instance, chess teaches a lot. Now, one of the nation’s largest retailers is mixing experimental games into apparel marketing. According to Boing-Bong.net, Target […]

Mixed Media & Founding Fathers

This may not be entirely germane, but I like seeing history and scholarship moving into the mass market, especially when it’s well-executed. This might be one such case, given the source material. HBO and the US Postal Service are teaming […]