More people are using social networks, but different ones at different ages, but mostly by choice. Will professional usage of social networks ever be worthwhile enough to drive adoption?
Publishing can’t attract the best and brightest until it markets itself correctly — as being about more than the containers of the past, and being all about the ideas and communication approaches of the future.
Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?
Kirkus Reviews is doomed. But for all the losses of old ways of discovering books, new ones keep cropping up. The future is bright for book publishing.
Social media is becoming the norm. Will laggards be viewed as anti-social in 2010?
‘Twas the month before Christmas, and by listening hard, you can hear Joe Esposito yearn for a library card. The reasons are simple, yet give publishers pause. No wonder Joe’s only hope is with Santa Claus.
When we lose track of the social role of our materials, we miss opportunities to accomplish our goals in refreshing ways.
What will $0.99 per article do to the access debate?
O’Reilly brings its Tools of Change meeting to Frankfurt, with mixed results. The keynotes were the most inspiring.
A video sums up the strange new world of The Social Media Guru. Also, a follow-up on Chris Anderson’s “Free”.
With all the buzz around the invitation-only beta release of Google Wave last week, you might be excused for not noticing the much quieter and, in the humble opinion of this writer, far more significant launch of a little tool […]
“Digital natives” don’t necessarily know more about their technologies, they just have different habits. In fact, digital immigrants have the real advantage addressing young “neo-traditionalists.”
Live blogging from the SSP IN meeting will round out this week. Look for our posts often.
Apple executives apparently use the same playbook — even for adjectives.
The Google Books Settlement deadline is upon us. What did you choose?