Social media have given birth to a whole new species of consultant, the Social Media Guru. If you’ve spent much time online lately, or been to a publishing meeting in the last few years, you’ve no doubt heard all the buzzwords and catchphrases, and are probably still perplexed about what it all means and how to turn it into a practical real-world product. The phenomenon is nicely summed up in this video (warning, this video contains lots of language some might find offensive, others might find hilarious):
Speaking of Social Media Gurus, it’s time for a follow-up on Chris Anderson. As you may recall, Anderson recently wrote a book titled “Free”, and in it, he espoused the “freemium” business model, where one gives away content for free as a means of generating sales. Give Anderson credit–unlike most Social Media Gurus, he is actually trying to put a theory into practice rather than just spouting buzzwords. “Free” was available for free via download for a limited time as a Kindle book, on Scribd, and it appears it’s still available on Google Books and as a free audiobook through iTunes. The results from this experiment?
“Free” was given away to 500,000 people via various e-book platforms, but sold less than what Chris’s previous book had (”The Long Tail“).
Looks like a business model that needs some further refining.