Stephen Colbert offers a Super Bowl advertisement for a local independent bookstore.
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
How many advertisements have you seen from companies expressing their concern and solidarity with their customers? Can you remember any of them, or have they all blurred together? There may be a reason why…
A reanalysis of TrendMD experimental data reveal details on its effectiveness, novelty, and bias.
TrendMD may drive traffic, saves, and citations, according to a new study by the founders and employees of TrendMD. Deeper analysis of their results reveal overstated results and a lack of context. Should these papers be considered sound science just another form of marketing?
Libraries provide vital digital services to their host institutions. If these services carry clear library identity branding, it strengthens the library’s position in the university and enables it to secure the budget and political capital necessary to do its work.
Think science has issues with image manipulation? Wait till you see these advertising tricks used to make food look appetizing.
Google’s journal about artificial intelligence (AI) coming from editors and authors associated with Google and Google Brain raises questions about conflicts, vanity publishing, and Google as a media company.
Even Silicon Valley is finding that recurring revenues (aka, subscriptions) lead to more valuable businesses, while helping smaller companies thrive.
Haggling for cheaper content today will certainly have hidden and unpleasant costs — large and small — down the road.
What might the recent backlash to revelations about how Facebook was exploited mean for the scholarly ecosystem?
Techno-sociologist Zeynep Tufecki provides a stark view of the potential future of artificial intelligence (AI) and the possible dystopia toward which we are heading.
A recent study of the spread of lies on Twitter is an important advance, but the authors missed a potentially huge factor, and one we can’t ignore.
We continue to battle the tidal wave of data with a bucket brigade of individual privacy settings. Maybe it’s time to pause and consider a state-level solution, ala Estonia.