I wrote a post last week for those unfamiliar with “The Super Bowl”, which is apparently some sort of sporting event that aired on television after the big Amanda Gorman poetry recital. From what I’m told, this sporting event features a variety of expensive advertisements for things like snack foods, beer, and trucks.
Recognizing that these companies aren’t necessarily the ones that need a big sales boost, Stephen Colbert did his best to create a similar commercial for a struggling small business. He chose an independent local bookstore to highlight, an essential part of any community that remains near and dear to all of us at The Scholarly Kitchen. Colbert pulled in a couple of celebrities for the ad below:
Did it work? According to the bookstore’s owner, she’s gone from worrying about going out of business to hiring extra help to fill orders. This offers evidence toward the counterintuitive notion that football can actually do some good in the world.