Robert Cartolano is the Columbia University Libraries Associate Vice President for Technology and Preservation. Rob is a graduate of Columbia University’s Fu Foundation School of Engineering and Applied Science, and has been a member of Columbia’s staff since 1986, where he held the roles of Manager of Academic Technologies and Senior Director of Client Technology Services for Columbia University Information Technology.

Articles by Robert Cartolano

Guest Post — The Library is the Brand

Libraries provide vital digital services to their host institutions. If these services carry clear library identity branding, it strengthens the library’s position in the university and enables it to secure the budget and political capital necessary to do its work.