Talking About – and Maybe Even Selling – Books in a Pandemic
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
Lindsay M. Chervinsky, Ph.D. is a historian at the White House Historical Association, and an expert in Early American history, the presidency, and the government – especially the president’s cabinet. Chervinsky shares her research by writing everything from op-eds to books, speaking on podcasts and other media, and teaching every kind of audience. Chervinsky has been featured in the Law and History Review, the Journal of the Early Republic, Presidential Studies Quarterly, TIME, and the Washington Post. Her book, The Cabinet: George Washington and the Creation of an American Institution, was published by the Belknap Imprint of Harvard University Press on April 7, 2020.