Selling to Libraries vs. Selling to Users

On an academic campus, the consumer of licensed scholarly information products is usually not the buyer and does not make purchasing decisions. If your sales reps aren’t careful about respecting that distinction, they can get themselves into hot water fast.

Parallel Worlds? To What Extent are General Internet Trends Applicable to Scholarly Publishing?

A number of recent articles have posited the idea that information distribution on the Internet is undergoing a massive change – driven by the failure of site advertising and subscriptions as a general purpose economic model, and the rise of mobile powered social media as the discovery tool of these times. To what extent is this way of thinking applicable to scholarly publishing?

Connecting to End-Users

Digital media enables us to collect a huge amount of end-user data, far more than we could gather for print publishing. This presentation summarizes the way that data can be used to foster growth and concludes that end-user data is likely to require the creation of a new class of products.

Data for Discovery

The benefits of personalizing discovery are already playing themselves out in the consumer space, suggesting tremendous opportunities for using data to personalize the research process. Given the scale of data needed for effective personalization, the implications of changing discovery processes will cascade through the scholarly ecosystem.