The societal and personal damage inflicted by unregulated technology companies is rapidly becoming evident. As Justin Rosenstein, the engineer who created the Facebook “like” button notes, “One reason I think it is particularly important for us to talk about this now is that we may be the last generation that can remember life before [smartphones and social media].” Rosenstein is among a group of ex-Facebook and Google employees leading the backlash after seeing what their well-meaning but naïve work has become.
In the video below, Tristan Harris, former Google Digital Ethicist, talks about these persuasive technologies, and how the advertising business model is driving a race to the bottom (of the brainstem). He envisions radical changes in the way we approach technology so that the goal for companies is to actually improve our lives, rather than to trick us into spending more time watching ads. You can read more about it here, at the Time Well Spent website.