What Is the "News" Associated with Journal Publication?
The news function of journals has many dimensions, a major one consisting of where and when an article is published.
This Is a Generic Brand Video, Now With Video
The perfect brand video comes to life.
This One Doesn’t Scale — One Big Reason Why Online Advertising Is Comparatively Limited
Online advertising fails to match print advertising in its scalability, slowing the transition to online for major journals and capping the potential for online subscription prices to be offset in a manner similar to print’s legacy business.
Privacy and the University Press
As university presses become more involved with D2C marketing, they are going to confront the need for clearly articulated privacy policies. The time to put those policies in place is now.
Not As Advertised — Why an Academic Analysis of Medical Journal Advertising Is Fatally Flawed
A study of journal advertising support in large, multi-specialty journals fails on many key fronts.
History as Caution — When Paid Scientific Articles Were Legally Considered "Advertisements"
A strange trip down memory lane, when scientific articles funded by page charges were considered advertisements. Are we entering another era of “articles as advertising,” only this time without any limitations?
Print's Retreat — Are the New Metrics of Online Actually Devaluing Publications?
Our measurements of online advertising and online usage seem concrete and definitive, but they may obscure a larger truth about actual engagement and usage, leading to that subtle distinction between precision and accuracy.
Scale Rewards, Scale Punishes — Is the Future of Scholarly Publishing Already Determined?
The Internet rewards scale and creates clear competitive disadvantages for niche businesses. Now that a long-term economic downturn has made for starker realities, the effects of this basic set of facts seem inevitable.
Will 2014 Be the Year of the Individual Paywall for Publishers?
As revenues from alternatives decrease and digital revenue sources prove insufficient, publishers are finding that straight-up asking readers to pay may be the best approach going forward.
Questions (and Answers) from the Society for Scholarly Publishing
Some new videos about scholarly publishing from the SSP. You may recognize a few familiar faces.
Join The Scholarly Kitchen for a Session at the Upcoming Publishing Business Conference & Expo
Join a group of Scholarly Kitchen “Chefs” for a session at the upcoming Publishing Business Conference & Expo.
Scholarly Kitchen Podcast: Mitch Joel on Rebooting Your Business, and Your Life
Mitch Joel talks about how to survive and thrive in the current era of technology-driven change.
The “M” in STM Publishing
A new report from Simba Information analyzes the medical publishing segment, identifying the key companies and industry trends.
Putting Freemium Marketing into Context
This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.
Announcing the Scholarly Kitchen Podcast
The Scholarly Kitchen proudly announces its podcast. Happy listening!