The “M” in STM Publishing
A new report from Simba Information analyzes the medical publishing segment, identifying the key companies and industry trends.
Putting Freemium Marketing into Context
This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.
Announcing the Scholarly Kitchen Podcast
The Scholarly Kitchen proudly announces its podcast. Happy listening!
You Won't Believe What People Are Doing With Their Pants at Kmart!
Kmart = hip? Of course, as they demonstrate taboos, when combined properly, can be funny and memorable.
Blog Buys Newspaper — Portlandia Tackles Modern Journalism
What happens when a blog buys a newspaper? Stories get shorter. Much shorter.
SSP Launches Sharp, Redesigned Web Site
The Society for Scholarly Publishing (SSP) launches its new Web site — a sharp, usable, and useful update that makes it easier to take advantage of SSP resources.
In Praise of "Double-Dipping" — Fairness, Affordability, Vitality, and Sustainability
By labeling activities that make things affordable and alleviate pressures throughout the system, those who argue against “double-dipping” are not only making things less affordable, but putting forth double-standards.
The Slow But Steady March Toward Paid Content
The New York Times is now publishing short e-books, another step down the path to monetizing content directly instead of through the sale of advertising.
What’s In a (Journal) Name?
The name of a journal extends far beyond what it publishes. United brands (Nature, JAMA, Cell, Science, IEEE, PLoS) create powerful signals in the marketplace. They can also be overextended.
Social Media, the Onion Parody — "And Remember, Any Teenager Could Have Done What We Did"
Using your brains to think of an idea and your skills to implement it? That’s the old-fashioned way.
eLife Articulates Its Media Policy, and Risks Some of Its Editorial Power
eLife clarifies its media policies, adopting the mask of an enlightened approach that actually makes it harder for everyone to generate much attention.
Help! I've Been Plagiarized
The author recounts an experience in which one of his blog posts. He was saved when an Internet community rode to his rescue.
The "Facebook Fallacy" and Whipsaw Attitudes Toward Web Advertising
Facebook’s IPO has disappointed many, but to think that it presages a complete meltdown of the online ad market is a bit of an overstatement.
Lessons from the Music Industry: Should We Put Our Faith in Technology Companies?
Musicians have learned that the new corporate powers — technology companies — are possibly worse than the old corporate powers — record companies. How well would technology companies treat academics?
We're All Publishers Now? Not So Fast
An exchange at the recent SSP Annual Meeting put the concept of “everyone’s a publisher” into stark contrast with reality. We’re not publishers. We’re unpaid writers for publishers like Facebook, Twitter, and WordPress.