In one of the funniest ads I’ve seen recently, Kmart demonstrates that it can play with taboos — both retail and social — and get away with it. Not only is their business idea interesting, but they have made a funny and memorable ad that gets across the message while keeping the viewer engaged and laughing the entire time.
Happy Friday!
(As with so many Friday Fun posts, hat tip to kottke.org.)
Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.
