The Scholarly Kitchen

What’s Hot and Cooking In Scholarly Publishing

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Archives: Advertising

Devices and Shopping — New Trends, New Potential, and New Perils for Retailers

As customers become facile with a new level of information infrastructure, what will that mean for us over the next few years?

  • By Kent Anderson
  • Jan 12, 2012
  • 14 Comments
  • Time To Read: 2 mins

The Secret to Your Perfect Look — By Adobé

The secret to a beautiful you? Just apply this, and all your concerns about your appearance can disappear.

  • By Kent Anderson
  • Jan 11, 2012
  • 1 Comment
  • Time To Read: < 1 min

"No Escape" — The Inspiration of "Portal 2" Finds Its Way to Film

In less time than most people spend getting ready in the morning, a filmmaker created a lovely short film inspired by a great video game. Worth watching.

  • By Kent Anderson
  • Aug 26, 2011
  • 0 Comments
  • Time To Read: < 1 min

I'm Being Followed — New Advertising Technologies and User Self-Identity

Following users across the Web is an increasingly common way to expand ad inventory. But can scholarly publishers expect users to accept it?

  • By Kent Anderson
  • Aug 8, 2011
  • 3 Comments
  • Time To Read: 2 mins

Top-Tier Open Access Journal Arrives with Fanfare, Few Details

A new open access journal announced with much fanfare, but with few details, no name and no business plan.

  • By Phil Davis
  • Jun 27, 2011
  • 26 Comments
  • Time To Read: < 1 min

Spam versus Targeting — Which Approach Will Define the Age of Abundance?

As spam defines one end of abundance, targeting enters to deflect the damage. Can they co-exist? Or will one become the defining trait of the age?

  • By Kent Anderson
  • Jun 21, 2011
  • 6 Comments
  • Time To Read: 6 mins

The High Cost of Low Prices — Why Incrementalism Online Could Be Fatal

Incrementalism is a tempting path forward, both familiar and seemingly safe. But the squeeze is on.

  • By Kent Anderson
  • Jun 15, 2011
  • 10 Comments
  • Time To Read: 3 mins

The Membership Business Model for Scholarly Communications

The membership business model for scholarly communications is built on a network of reciprocal relationships, where a member’s dues pay both for the privilege of publishing and the right to access.

  • By Joseph Esposito
  • Jun 14, 2011
  • 11 Comments
  • Time To Read: 4 mins

Stick to Your Ribs: Can the Creativity of Social Persuasion Cure "Corporate Asperger's Syndrome"?

This week, we revisit the power of persuasion, and wonder out loud if perhaps publishers suffer from traits that hold back engagement.

  • By Kent Anderson
  • May 11, 2011
  • 2 Comments
  • Time To Read: 3 mins

Stick to Your Ribs — Why Publishers' Brands Matter

(Editor’s Note: Published just over a year ago, this post helped people from outside publishing houses understand some fundamentals of brand management and quality proxies. It’s as clearly written as anything you’ll ever see, and a gem from the archive.) […]

  • By Joseph Esposito
  • May 4, 2011
  • 8 Comments
  • Time To Read: 4 mins

Amazon Continues to Push Book Innovation With Library Lending and Ad-Supported Kindles

Amazon continues to leverage its platform advantages into the e-reading space — this time, with a smart library-oriented move and an equally smart move toward advertising and sponsorship.

  • By Kent Anderson
  • Apr 25, 2011
  • 12 Comments
  • Time To Read: 4 mins

Demographics In Question — Nielsen and CBS Seek to Rewrite Media Marketing Measures

A paradigm-shift in audience valuation may have major side-effects for journal advertising.

  • By Kent Anderson
  • Apr 19, 2011
  • 1 Comment
  • Time To Read: 2 mins

Google +1 — Google Enters the Social Media Fracas With an Air Assault

Google and Facebook are battling, but looking more and more alike.

  • By Kent Anderson
  • Mar 31, 2011
  • 0 Comments
  • Time To Read: 3 mins

Giblet Gravy & Sliced Turkey — The Most Significant Frozen Dish of Our Time!

Yes, it’s true!

  • By Kent Anderson
  • Mar 25, 2011
  • 0 Comments
  • Time To Read: < 1 min

The Art of the Title Sequence

They’re brief, telegraphic, and wonderful — the title sequences of some favorite movies in a quick-scan review.

  • By Kent Anderson
  • Mar 18, 2011
  • 1 Comment
  • Time To Read: < 1 min

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Protecting Scholarship: Statement on the Proposal Rule Change from the OMB

Jun 17, 2026

Findings from Our 2026 Membership Survey

Jun 16, 2026

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Jun 10, 2026
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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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