Economics, Silicon Valley, and Information Warfare — Is Accuracy Becoming a Luxury Item? Or a Casualty?

Information warfare is both tactical and strategic, with much of its success stemming from the weakened economics of the current information economy. Scholarly publishers have experienced this in many ways, from Google Scholar to predatory publishers to pre-print archives — all answers to the calls for “free information” and all revealing tactical and strategic vulnerabilities as accuracy and facts become luxury items in the information war.

Selling to Libraries vs. Selling to Users

On an academic campus, the consumer of licensed scholarly information products is usually not the buyer and does not make purchasing decisions. If your sales reps aren’t careful about respecting that distinction, they can get themselves into hot water fast.