The Scholarly Kitchen

What’s Hot and Cooking In Scholarly Publishing

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Archives: Marketing

Pizzas and Publishing — Why Disruption in Publishing Isn't Coming from Within

Complexity, culture, and baked-in bias are limiting how publishers define value and approach the future.

  • By Ann Michael
  • Feb 21, 2011
  • 6 Comments
  • Time To Read: 2 mins

What We Talk About When We Talk About Business Models: A Bestiary of Revenue Streams

Business models for publishers fall into four broad categories, defined by how revenue is generated. Some classes of content lend themselves to one model over another.

  • By Joseph Esposito
  • Feb 14, 2011
  • 18 Comments
  • Time To Read: 7 mins

The Bigger Deal: One Scenario for How the Library Funding Crisis Will Play Out

Maligned though it often is, the Big Deal for journals is likely to get bigger, marginalizing the offerings of smaller publishers.

  • By Joseph Esposito
  • Feb 7, 2011
  • 12 Comments
  • Time To Read: 3 mins

Aftermarketing: What Publishers Now Must Do After the Sale

A report on book circulation at the Cornell library invites speculation as to how book publishers will have to continue to market their books even after they are sold: aftermarketing.

  • By Joseph Esposito
  • Feb 1, 2011
  • 16 Comments
  • Time To Read: 4 mins

QR Codes in a Journal — Printing Little Computer Programs for Mobile Integrations

A renowned surgery journal experiments with QR Codes to leverage the mobile Web. Will it work?

  • By Kent Anderson
  • Jan 31, 2011
  • 22 Comments
  • Time To Read: 3 mins

Apple's New Mac App Store, the Individual, and the Integration Expectation

Launched just weeks ago, the Mac App store is elaborating on themes the iPhone started, bringing product integration to a new level.

  • By Kent Anderson
  • Jan 25, 2011
  • 3 Comments
  • Time To Read: 3 mins

Vestron's Law: The Propensity for Rights to Revert to the Original Publisher

Vestron’s Law refers to the propensity for the rights to content to revert to the original publisher. The Law applies to all media types and accounts for some of the industry’s structural changes.

  • By Joseph Esposito
  • Jan 24, 2011
  • 7 Comments
  • Time To Read: 4 mins

Prediction for 2011 — The Individual Rules!

In 2011, the power of the individual consumer will set your strategies.

  • By Kent Anderson
  • Jan 4, 2011
  • 13 Comments
  • Time To Read: 3 mins

Year One: The Born Digital Publisher

New publishers today are all Born Digital in their outlook, eschewing print strategies as expensive and difficult to break into.

  • By Joseph Esposito
  • Jan 3, 2011
  • 10 Comments
  • Time To Read: 5 mins

How the New York Times Bestseller List Is Created

A short video explaining how the list is made.

  • By Kent Anderson
  • Dec 17, 2010
  • 0 Comments
  • Time To Read: < 1 min

A Concise Guide to Giving a Great PowerPoint Presentation

What better way to show how to make a great PowerPoint than with PowerPoint examples?

  • By Kent Anderson
  • Dec 17, 2010
  • 6 Comments
  • Time To Read: < 1 min

“Waking Up Is Hard To Do” — Nurse Anesthestists Sing It!

Amateur talent that won’t put you to sleep. Or will it?

  • By Kent Anderson
  • Nov 5, 2010
  • 0 Comments
  • Time To Read: < 1 min

Do Students Really Prefer Print Books to E-Books?

Two flawed surveys help to reveal what might really be at stake in the higher ed book market.

  • By Kent Anderson
  • Nov 3, 2010
  • 17 Comments
  • Time To Read: 3 mins

Modern Book Sales: Amazon’s Tail Gets Longer Just as Google’s Mouth Opens

Updated long-tail research shows that Amazon’s tail is growing, thanks to customers using search engines and user reviews more. How does that make you feel about the Google Books settlement?

  • By Kent Anderson
  • Oct 21, 2010
  • 7 Comments
  • Time To Read: 3 mins

Publisher Finds iPad Has Usability and Portability Limitations

A major publisher finds users like the iPad, spend more time with it, but don’t carry it around and encounter usability problems.

  • By Kent Anderson
  • Oct 18, 2010
  • 7 Comments
  • Time To Read: 2 mins

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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