This may not be entirely germane, but I like seeing history and scholarship moving into the mass market, especially when it’s well-executed. This might be one such case, given the source material.

HBO and the US Postal Service are teaming up in an interesting promotional effort that combines traditional letter-writing with a television mini-series. To quote from the New York Times article, “Even the cancellation marks on envelopes and the sales receipts given by postal employees carry the address of the special Web site, along with a quotation from Adams: ‘Let us dare to read, think, speak and write.'”

Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.

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