Interesting Bloomberg video below on the latest trends in brand identity and logo design. Brand logos are increasingly becoming simpler, losing all the drop shadows and lighting effects we’ve seen in recent years, or as the video notes, we’re seeing “a return to sobriety after a spasm of software-abetted intoxication.” Four main reasons are offered for these changes:
- Mobile first design — with traffic increasingly coming from phones, simple, easily recognizable logos that work at small sizes are essential
- Maturity — start-up companies often start with a whimsical, playful logo, but as they mature and want to be taken more seriously, their logos are “professionalized”
- Fashion — many are simply following the latest design trend
- Portals — simplification of logos opens possibilities, and can better represent a company’s broad interests rather than pigeonholing it.
When was the last time you re-designed your company’s logo?