Last week we covered an impressive strategy for getting your book into the library. This week, we think about another emerging way for authors to promote their work and drive book sales — the book trailer. Book trailers are kind of like movie trailers, short videos setting up the premise of the book and enticing readers to want to learn more. While they’ve become common for the release of big new fiction works, I’m not sure how well the concept translates to many areas of scholarly publishing. Or at least I was unsure until fellow Chef Charlie Rapple sent along the charming musical number below. You may not have a great interest in music patronage in interwar France (or you may not yet be aware of your interest), but you will hopefully enjoy the author’s song. We invite any other scholarly authors out there who have produced a book trailer to post a link below in the comments.