The Scholarly Kitchen

What’s Hot and Cooking In Scholarly Publishing

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Archives: Marketing

Guest Post: Do Journal Article Recommendation Features Change Reader Behavior?

Researchers say journal article recommendations are useful. Do these publisher platform features influence user behavior? How might they increase discovery and serendipity in the researcher’s workflow? A series of studies provide new evidence of increased reader engagement.

  • By Anne Stone
  • Apr 9, 2018
  • 16 Comments
  • Time To Read: 6 mins

Can Blockchain Withstand Skepticism? An Inquiry

The buzz around blockchain is mounting. But does it fit with scholarly publishing’s incentives and practices?

  • By Kent Anderson
  • Apr 5, 2018
  • 10 Comments
  • Time To Read: 8 mins

Consolidation in Academic Publishing Has a New Target

Research publishers may acquire textbook publishers in order to increase market share in libraries with inclusive access programs

  • By Joseph Esposito
  • Mar 8, 2018
  • 7 Comments
  • Time To Read: 4 mins

Fixing Instead of Breaking, Part Three — Blockchain, RA21, Privacy, and Trust

We continue to battle the tidal wave of data with a bucket brigade of individual privacy settings. Maybe it’s time to pause and consider a state-level solution, ala Estonia.

  • By Kent Anderson
  • Feb 23, 2018
  • 7 Comments
  • Time To Read: 8 mins

Focusing on Value — 102 Things Journal Publishers Do (2018 Update)

In this update, the focus shifts to the value journal publishers offer, and who benefits.

  • By Kent Anderson
  • Feb 6, 2018
  • 14 Comments
  • Time To Read: 26 mins

Fixing Instead of Breaking, Part Two — The Subscription Model

Business models that exploit vulnerabilities are unfair. Can a model that aligns producer and consumers help fix the Internet?

  • By Kent Anderson
  • Jan 30, 2018
  • 11 Comments
  • Time To Read: 9 mins

The Varieties of Lock-in in Scholarly Communications

There are various ways that customers get locked in to services in scholarly communications. These methods are longed for by publishers and disliked by customers, but they naturally emerge as a part of the economy.

  • By Joseph Esposito
  • Jan 23, 2018
  • 6 Comments
  • Time To Read: 5 mins

All the News That Fits — What’s Really Driving Altmetric’s Top 100 Articles List?

The Altmetric “flower” is an icon, and the annual Top 100 list a much-anticipated event. But is the flower really a stalk?

  • By Kent Anderson
  • Dec 13, 2017
  • 13 Comments
  • Time To Read: 5 mins

Enriching Book Metadata is Marketing in the Digital Age

A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.

  • By Todd A Carpenter
  • Dec 7, 2017
  • 3 Comments
  • Time To Read: 5 mins

A View from the Outside — Trends and Challenges Consultants See in Scholarly Publishing

Input from more than a dozen consultants portrays an industry struggling to adapt to a dramatically different and rapidly changing information economy.

  • By Kent Anderson
  • Dec 6, 2017
  • 5 Comments
  • Time To Read: 8 mins

Creating a Safety Net — Why Double-Dipping Is the Wrong Term and the Right Approach

An over-reliance on ad dollars in digital media is leading to a crisis. Can we learn some lessons about the value of revenue diversification? Can we accept that diversification isn’t “double-dipping”?

  • By Kent Anderson
  • Nov 20, 2017
  • 25 Comments
  • Time To Read: 6 mins

Biological Science Societies Hope to Convince Authors to Stay in the Society Family

Hoping to woo authors away from commercial publishers, a group of biomedical science societies have launched a new alliance to promote the value of publishing in society journals.

  • By Angela Cochran
  • Nov 8, 2017
  • 14 Comments
  • Time To Read: 6 mins

Building Healthy Online Communities — An Interview with Rachel Happe

Community management has become a key part of social media and online publishing, whether we realize it or not. In this interview, an expert in the fields shares some views of how organizations can benefit from a more singular focus.

  • By Kent Anderson
  • Oct 24, 2017
  • 3 Comments
  • Time To Read: 6 mins

Defining Moment — What Do We Mean When We Say “Diversity”?

The term “diversity” can be thrown around like we know what it means, but it is highly contextual, not always visual, and tricky to implement meaningfully.

  • By Kent Anderson
  • Oct 11, 2017
  • 12 Comments
  • Time To Read: 5 mins

Support Science by Publishing in Scientific Society Journals

While few will disagree with their motives, the authors provide no roadmap for scientific societies. It may be time to learn from the successes of commercial rivals.

  • By Phil Davis
  • Oct 2, 2017
  • 4 Comments
  • Time To Read: 3 mins

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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