The Scholarly Kitchen

What’s Hot and Cooking In Scholarly Publishing

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Archives: Marketing

Ask the Community: How are you using  Social Media in 2023? 

Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”

  • By Stephanie Lovegrove Hansen, Susan Willner, Anne Stone
  • Nov 9, 2023
  • 5 Comments
  • Time To Read: 7 mins

Can You Really Know Your Customer If You Only See Them One Silo At A Time?

Functional silos lead to customer data silos. Can you get a full view of customer engagement without re-architecting your whole organization?

  • By Ann Michael, Laura Harvey, Andrew Smeall, Dustin Smith
  • Oct 26, 2023
  • 6 Comments
  • Time To Read: 8 mins

Worth the Time? A Critical Look at the Value of Twitter for Journals

With yet another stumble from Twitter/X, Angela Cochran looks at the numbers and asks whether all the efforts journals have put into building and maintaining journal Twitter accounts have been worth it.

  • By Angela Cochran
  • Oct 19, 2023
  • 5 Comments
  • Time To Read: 5 mins

Measuring Metadata Impacts on Discoverability: A Conversation at the 2023 AUPresses Meeting

A panel attending the 2023 AUPresses Meeting hosted a conversation about optimizing books metadata and measuring its impact on search experiences in the mainstream web.

  • By Lettie Y. Conrad, Michelle Urberg
  • Oct 3, 2023
  • 1 Comment
  • Time To Read: 6 mins

10 Trends I Observed Interviewing 10 Publishing Executives About the Future of Academic Books

As co-host of the Scholarly Communication Podcast, I’ve spent the last six months speaking with university press publishers and small to mid-size commercial book publishers. Here’s what I’ve learned.

  • By Avi Staiman
  • May 23, 2023
  • 6 Comments
  • Time To Read: 6 mins

Is the Essence of a Journal Portable?

When a journal’s entire editorial board is replaced, is it still the same journal? And if that board starts another journal on the same topic, is it a new one or a continuation of the old one? Discuss.

  • By Rick Anderson
  • May 8, 2023
  • 19 Comments
  • Time To Read: 6 mins

Intended Audience and Actual Distribution: A Growing Mismatch?

Researchers write articles for a primary audience of peers. Open access has expanded the actual distribution. What to do about the growing mismatch?

  • By Roger C. Schonfeld, Dylan Ruediger
  • May 3, 2023
  • 15 Comments
  • Time To Read: 5 mins

SSP and Scholarly Kitchen Swag — Support the SSP Generations Fund!

Check out our stylish new line of SSP and Scholarly Kitchen merchandise and support the SSP’s Generations Fund in the process!

  • By David Crotty
  • Jan 27, 2023
  • 1 Comment
  • Time To Read: < 1 min

Guest Post — The Time Has Come to Start Swimming Upstream: How Meaningful Engagement with Authors Early in the Research Process Can Yield Significant Benefits to Publishers

Avi Staiman discusses how meaningful engagement with authors early in the research process can yield significant benefits to publishers and journals.

  • By Avi Staiman
  • Dec 7, 2022
  • 7 Comments
  • Time To Read: 4 mins

Guest Post – Wikipedia’s Citations Are Influencing Scholars and Publishers

Rachel Helps, the Wikipedian-in-residence at the BYU libraries discusses the intersection of scholarly journals and Wikipedia.

  • By Rachel Helps
  • Nov 1, 2022
  • 15 Comments
  • Time To Read: 7 mins

Guest Post — Missing Revenue in the Global Flip: Getting the Open Access Math Right

A flip to open access requires a holistic view of a journal’s incoming revenue. Are there important contributions to revenue that disappear with open access, and how can those funds be replaced?

  • By Roy Kaufman
  • Sep 28, 2022
  • 5 Comments
  • Time To Read: 6 mins

SSP’s Early Career Development Podcast Episode 11: Industry Primer– Marketing in the Scholarly Publishing Landscape

This episode of SSP’s Early Career Development Podcast serves as a primer on the marketing role within scholarly publishing- what marketing professionals do, how they amplify the customer voice through products and services, and the various contexts and conversations this work can happen within.

  • By Meredith Adinolfi, Sara Grimme
  • Sep 9, 2022
  • 0 Comments
  • Time To Read: 2 mins

Design Matters: Why Are Company Logos Simplifying?

A look at recent trends in brand logo design, and why things are becoming simpler.

  • By David Crotty
  • Aug 19, 2022
  • 0 Comments
  • Time To Read: < 1 min

Revisiting — Return of the Big Brands: How Legacy Publishers Will Coopt Open Access

Revisiting a 2015 post that predicted the dominance of the cascade model of journal portfolio publishing and the increased dominance of the larger existing publishers in an open access market.

  • By Joseph Esposito
  • Jun 29, 2022
  • 0 Comments
  • Time To Read: 6 mins

Guest Post — Striking the Right Chord with Millennial and GenZ Researchers

To what extent are scholarly publishers and societies actively engaging with early career researchers? Findings from a white paper, and polls at the SSP annual meeting, are shared.

  • By Nikesh Gosalia
  • Jun 23, 2022
  • 0 Comments
  • Time To Read: 3 mins

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The Chefs

  • Rick Anderson
  • Todd A Carpenter
  • Angela Cochran
  • Lettie Y. Conrad
  • David Crotty
  • Joseph Esposito
  • Ashutosh Ghildiyal
  • Roohi Ghosh
  • Robert Harington
  • Haseeb Irfanullah
  • Lisa Janicke Hinchliffe
  • Phill Jones
  • Roy Kaufman
  • Scholarly Kitchen
  • Stephanie Lovegrove Hansen
  • Alice Meadows
  • Alison Mudditt
  • Jill O'Neill
  • Charlie Rapple
  • Dianndra Roberts
  • Maryam Sayab
  • Roger C. Schonfeld
  • Avi Staiman
  • Randy Townsend
  • Tim Vines
  • Hong Zhou

Interested in writing for The Scholarly Kitchen? Learn more.

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  • Guest Post — Exploring Data Spaces in Scholarly Communications
  • Guest Post — Call to Action: Shaping Our Collective Voice Through Advocacy

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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