Guest Post — Six Things Your Marketing Colleagues Wish You Knew
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
Chefs de Cuisine: Perspectives from Publishing’s Top Table — Matthew Kissner
Robert Harington talks to Matt Kissner, CEO of Wiley, in this series of perspectives from some of Publishing’s leaders across the non-profit and for-profit sectors of our industry.
Rubber Ducking For Research Communication: Why Explaining to Nobody Helps You Explain to Anybody
Explaining research to a rubber duck might sound odd, but it could be the secret to clearer thinking and better communication. This post explores how “rubber ducking” — a technique borrowed from programming — can help researchers explain complex ideas with more clarity, creativity, and confidence.
The Chicken or Egg Problem — Should Publishers Mandate Graphical Abstracts or Let Authors Lead the Way?
If we want to broaden the audience base for research outputs, then authors need to explore more visual formats for readers to consume. The graphical abstract is one such format.
Marketing and the Origins of Food Names
Where do common food names come from, and how does changing the name of a food reflect marketing and sales?
Guest Post — New Directions Seminar: Reverse Roundtables Kept the Post-Lunch Conversations Going!
What are the new directions in scholarly publishing? Check out the unique “reverse roundtable” discussions at SSP’s New Directions seminar!
Putting Research Publications to Work in Tackling the SDGs — 3 Challenges to Publishers
Research publications contain the answers to some of the world’s most pressing challenges. But to realize that potential, more people need to find, understand and act on them.
Guest Post — Scholarly Social: Findings from the SSP Social Media Survey
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
The Necessity of Book Reviews
Is the scholar-to-scholar exchange found in book reviews still of value to the community? There is concern over their decline.
Ask the Community: How are you using Social Media in 2023?
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
Can You Really Know Your Customer If You Only See Them One Silo At A Time?
Functional silos lead to customer data silos. Can you get a full view of customer engagement without re-architecting your whole organization?
Worth the Time? A Critical Look at the Value of Twitter for Journals
With yet another stumble from Twitter/X, Angela Cochran looks at the numbers and asks whether all the efforts journals have put into building and maintaining journal Twitter accounts have been worth it.
Measuring Metadata Impacts on Discoverability: A Conversation at the 2023 AUPresses Meeting
A panel attending the 2023 AUPresses Meeting hosted a conversation about optimizing books metadata and measuring its impact on search experiences in the mainstream web.
10 Trends I Observed Interviewing 10 Publishing Executives About the Future of Academic Books
As co-host of the Scholarly Communication Podcast, I’ve spent the last six months speaking with university press publishers and small to mid-size commercial book publishers. Here’s what I’ve learned.
Is the Essence of a Journal Portable?
When a journal’s entire editorial board is replaced, is it still the same journal? And if that board starts another journal on the same topic, is it a new one or a continuation of the old one? Discuss.