The tricks that typographers use to make things look “right” are always fascinating. This video, a fun lecture from Kevin Larson, of Microsoft’s Advanced Reading Technologies team delves into the Müller-Lyer Illusion and the Poggendorff Illusion, and why they make a difference. You’ll also hear one of the better answers to the age-old question of whether serif or sans serif fonts are easier to read.

David Crotty

David Crotty

David Crotty is the Editorial Director, Journals Policy for Oxford University Press. He serves on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.

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