Can You Really Know Your Customer If You Only See Them One Silo At A Time?
Functional silos lead to customer data silos. Can you get a full view of customer engagement without re-architecting your whole organization?
Andrew Smeall is Vice President, Workflow Solutions in Wiley’s Partner Solutions group. He works with a team of Product Managers to deliver software solutions at all stages of the manuscript journey, from authoring to typesetting. Andrew joined Wiley as part of the Hindawi acquisition, where he started in 2011. At Hindawi, Andrew worked in editorial, product and technology roles. He helped form Hindawi’s technology team and develop the Phenom publishing platform. Andrew has a B.A. in Chinese from Yale University and an M.B.A. from NYU Stern.
Functional silos lead to customer data silos. Can you get a full view of customer engagement without re-architecting your whole organization?