Marketing in the Stream

Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.

Looking for Pirates in the Sea of Content

With the ease of posting and searching online for final published PDFs of journal articles and ebooks, publishers have turned to digital solutions for finding unauthorized copies of copyrighted materials. Recently, some authors have taken exception to these policies leaving publishers to defend these practices and explain author rights when it comes to sharing accepted manuscripts.

Who Can Rival Amazon?

Amazon is now the most important participant in the business of scholarly books, but it faces few threats. This post hypothesizes about where challenges to Amazon could come from.

Announcing a University Press Research Project

This is an announcement of a university press research project, which includes a link to a survey we hope every book publisher will fill out. The project is sponsored by the Andrew W. Mellon Foundation. The focus is on how university presses can sell books, both print and digital, directly from their Web sites. The project report will cover current practices and recommend courses of action.