Derek Muller of the science video blog Veritasium provides a fascinating look at Facebook, and how its business model is increasingly at odds with the needs of its customers. More and more, Facebook filters what it shows users, favoring those willing to pay for exposure over organic content. In essence, if you want people to see your posts, you have to pay, which Muller contrasts with YouTube, where users get paid for contributing content. Facebook’s business model treats all entities on the site as advertisers. Though direct parallels to scholarly publishing likely can’t be drawn, it’s food for thought in understanding different types of author-pays business models and how audiences interact with content.