Short Stories and Comics: Niche Markets with Core Lessons for STM Publishers

The failure of the traditional music industry has become the standard cautionary tale for content industries adapting to a digital era. But for scholarly publishers, many factors make the music industry a poor comparison. We have more in common with smaller niche markets. Watching their electronic experimentation and new business models may be more informative as we seek new strategies for presenting and selling content.

Rules of Thumb for Social Media in Science

As science publishers, we hear a lot about the potential for new technologies. Often this comes in the form of a pitch from someone looking to sell you on either the technology they’re offering or on their expertise. In trying to see through the salesmanship, it’s important to have some general rules of thumb for approaching the integration of social media as tools for the research science community.