Some Practical Steps toward D2C Marketing
Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options.
Marketing in the Stream
Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.