Publishers have underestimated how disruptive mobile technology potentially can be. We are likely to see an entirely new ecosystem develop with the smart phone at the center.
Organizations seeking change will often turn to an individual to bring about that change. The challenge for such a change agent is how to move the organization forward without breaking it.
While we usually think of innovators as visionaries with big ideas that challenge the very assumptions of the way we conduct our lives, many innovations seem to happen almost by accident. The challenge is how to make these accidents occur more often and to benefit from them.
The college textbook business is being disrupted, but not by outsiders. The publishers themselves are restructuring the industry. One consequence of this may be diminished prerogatives for instructors in their choice of classroom texts.