Guest Post — SME Market: The Billion Dollar Leak
William Park on the potential for publishers from the untapped $1-2 billion opportunity within the small to medium sized enterprises (SME) market.
William Park on the potential for publishers from the untapped $1-2 billion opportunity within the small to medium sized enterprises (SME) market.
As the big deal falls, we are witnessing a shift in academic library purchasing power closer to the point of need.