Enriching Book Metadata is Marketing in the Digital Age
A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.
A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.
Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options.