This post presents a case for why publishers would want to participate in a program to sell textbooks to academic libraries. The plan would include a means for publishers to retain their profitability, albeit on a lower sales volume, by taking advantage of digital technology and by “repairing” some broken elements in the current marketplace, e.g., the market for used and pirated books.
While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.
Even open access advocates should support the commercialization of materials that are OA, as such commercialization can lead to enhanced discovery of scientific materials.
The new Google Ebooks have made a mess of many popular classics in the public domain.
The face-down publishing paradigm involves the display of content on mobile devices that are constantly altered by computer processes in the Internet Cloud.