Publishers have underestimated how disruptive mobile technology potentially can be. We are likely to see an entirely new ecosystem develop with the smart phone at the center.
EPUB 3 reveals many smart advances, making EPUB a more viable direction than ever. And with the changing landscape of reading devices and customer preferences, even the vaunted PDF may feel the tremors.
Google’s new initiatives show how impressive their knowledge of knowledge might become, especially if they pull off all the surprising and jaw-dropping mobile initiatives (Glass, driverless cars, others) they’re pursuing.