Is the Medium Still the Message When the Medium is Pervasive?
McLuhan posited “the medium is the message.” Is it still? GenY might teach us a thing or two.
Anchoring Communities and Trust Markets — Advantages Shift to the Users
While losing distribution and production advantages might have hurt our businesses, losing our roles as anchoring and trust centers might cut deeper.
The “Me at the Center” Expectation — A New Consumer Mindset and What It Might Portend
The world should present itself relative to me = the emerging expectation. What that means for broadcasters and publishers? Get ready to be shared.