Collaboration to Improve Scholarship
The last morning of this year’s Fiesole Library Collection Retreat focused on the important topic of collaboration to improve scholarship. Read more in today’s post from Alice Meadows.
Visualizing Article Performance — Altmetrics Searches for Appropriate Display
The design and construction of article performance measures can reveal deeply held biases.
Putting Freemium Marketing into Context
This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.