The sheer number of new marketing programs for books makes it hard to determine just how much a book costs. This post details all the factors involved with pricing.
Joe Esposito, with his colleagues Kizer Walker and Terry Ehling, has been working on an analysis of patron-driven acquisitions (PDA) for the past year. Joe has been posting early drafts of sections of the report on this research on the Kitchen. The full report is now available and can be downloaded here.
The Scholarly Kitchen can be a useful research tool for its contributors, as it enables the community to participate in certain kinds of questions. But group blogs don’t work for everyone.
PDA as presented to the AAUP. Slides from Joe Esposito and Rick Anderson. Enjoy!
PDA makes it necessary for a book publisher to continue to market a book long after it is published. A practical way to do this is to create superior metadata and distribute it directly to libraries for their catalogues.
While patron-driven acquisitions is likely to reduce publishers’ revenue in the short-term, over the long term it is likely that the revenue will be restored and even enhances. This post lists all the “PDA offsets” a publisher should consider.
One possible outcome of patron-driven acquisitions is that publishers will see their revenues decline. This post analyzes that potential decline for the university press sector and notes offsetting issues.
Patron-driven acquisitions (PDA) has reached a market of approximately $20 million and is growing rapidly; it is likely to more than double over the next 18 months. University presses make up perhaps 25% of the total.
Amazon’s sales to libraries and patron-driven acquisitions have many interesting marketplace parallels, but Amazon works only with print for libraries, whereas PDA is mostly digital. This could lead Amazon to enter the PDA market through acquisition.
Patron-driven acquisitions programs may supplant inter-library loans for ebooks, which in turn could get more publishers to support both PDA and ILL.
PDA programs set up a kind of bookstore within library OPACs. It is possible to expand the range of these programs to enable the purchase of books by individuals on their own account–a new service for patrons and an income stream for libraries and publishers alike.
An odd circumstance of the book business is that no one really knows which books are sold to libraries and how important libraries are to overall book sales. At the heart of the problem is the fact that Amazon, which sells books to libraries, does not share any sales data. This post suggests a couple ways to get at that data in the face of Amazon’s obstinacy.
As patron-driven acquisitions (PDA) becomes more widespread, the question arises as to the role of faculty in developing these plans.
A new book edited by David Swords on patron-driven acquisitions (PDA) provides a good background on the topic, but there is a broader context of PDA, which is not fully addressed.
Announcing a Mellon Foundation-funded study of patron-driven acquisition (PDA) and its implications for academic book publishers.