SEO Still Matters: Building Blocks for the Future of Content Discoverability
As the search and user behavior landscapes undergo dramatic evolutions, marketers and others are left to wonder what SEO means for publishers now.
Co-opting “Official” Channels through Infrastructures for Openness
Last week, the news broke about a new service called DOAI that is designed to support open access. It is not a publishing model or a repository but rather a type of infrastructure. When a user inputs a DOI, DOAI connects […]
The Future of Writing: Tightening Up our Communications, From Just Not Sorry to SEO
Charlie Rapple wonders if controversial browser plug-in Just Not Sorry might have some useful tech behind its current gender-baiting application.
Why Publishers’ Brands Matter
Publishers’ brands matter very much to consumers, but sometimes people are unaware of the role brands play in purchasing decisions.