Beauty of Science is an educational effort from XinZhi Digital Media whose mission is to, “to inspire students to study STEM (Science, Technology, Engineering, Mathematics).” Their Envisioning Chemistry project takes advantage of state-of-the-art photographic and technological equipment to present visually compelling views of chemical reactions. Seeing the beauty of two chemicals combining and creating a precipitate is a great way to inspire further curiosity, as seen below in the Precipitation2 video below.

And of course, it wouldn’t be a proper chemistry education without lighting stuff on fire, via Elemental Burning.

David Crotty

David Crotty

David Crotty is a Senior Consultant at Clarke & Esposito, a boutique management consulting firm focused on strategic issues related to professional and academic publishing and information services. Previously, David was the Editorial Director, Journals Policy for Oxford University Press. He oversaw journal policy across OUP’s journals program, drove technological innovation, and served as an information officer. David acquired and managed a suite of research society-owned journals with OUP, and before that was the Executive Editor for Cold Spring Harbor Laboratory Press, where he created and edited new science books and journals, along with serving as a journal Editor-in-Chief. He has served on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc., as well as The AAP-PSP Executive Council. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.


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