Andrew Smith is the Global Product & Marketing Director at Charlesworth, an Enago company, where he leads the company’s global marketing agency and product development teams. With over 15 years of experience in STM publishing, Andrew supports publishers with localised marketing strategies, with a particular focus on the Asia-Pacific region. A frequent visitor to China, Andrew has built deep relationships within the Chinese publishing community and works with Chinese publishers to support the internationalization of their journals. In 2022, Andrew led the product team behind the Charlesworth Gateway, a communication platform for global messaging apps that enables notifications between publishers and global messaging apps like WeChat. The platform won the ALPSP Award for Innovation in Publishing. Andrew is a regular speaker on localization, marketing, and China-related topics, and a frequent panelist at major industry events in the UK, USA, and China.