John Wilbanks: It’s the Customer, Not the Container — SSP IN Keynote
John Wilbanks from Creative Commons tells us to stop concentrating on the container and begin concentrating on the customer.
Playing Two Ends Against the Middle
Anderson says Free is the “future radical price.” Gladwell says free may not be the future. Godin simply says “Malcolm is wrong.” Why are all the arguments so polarized?
The Pseudo-Mathematics of Attention
The amount of attention or concentration a consumer is willing to devote to a resource is a function of the time they have available and the perceived relevance of the resource being consumed.
Publishing for the Google Generation
Is the Google generation coming or are they already here? Why does it matter?
Announcing the SSP’s “IN” Conference
There’s a new way to be Part of the “IN” crowd at SSP!
Custom “Membership”
Many membership organizations are finding it harder than ever to attract and retain members. Could inclusivity be the new exclusivity?
Owing It All to AOL?
Twitter, Facebook, and Google may owe everything to AOL. But to what did AOL owe its success?
What Can We Learn from the Gazette?
The Gazette is going through a transformation in how they envision and create content. Can other publishers and content providers learn something from their approach?
Since When Does Community Mean Everybody?
Community is a subset of the population. That subset may be self-selected or selected by some external criteria. But, by definition, communities are exclusive groups.
Conferences of Infinite Dimension
Attending a conference in the Age of Twitter is even more meaningful and involving.