Emma Watkins is Head of Marketing and Communications at technology consultancy 67 Bricks, having previously worked for over a decade in various roles in marketing at IOP Publishing. During her time at IOPP, she received the SSP Travel Grant for Early Career Publishing Professionals and was an ALPSP trainer, delivering the course ‘Effective Journals Marketing’ for several years.

Articles by Emma Watkins

Guest Post: AI and Scholarly Publishing — A (Slightly) Hopeful View

The impact of the changes artificial intelligence will cause rests on how creative humans can be at harnessing novel technologies to the greatest benefit. The challenge, then, for publishers, is to ensure they are the creative adopters leading the charge, as opposed to being trampled by better customer experiences created by other technological disruptors.